Mercedes Benz Fashion Festival SYDNEY

Sydney's Town Hall became a summer fiesta with all things stylish and current fashions on the runway. The event begun with Bendon showcasing lingerie brands Lovable, Bendon, Elle MacPherson and Pleasure State.

The finally of this show saw Bendon brand ambassador, Jennifer Hawkins walk the runway with an entourage of models with balloons.

The Mercedes Benz Fashion Week Trend Show brought all your favourite designers to one place with a great selection of pieces to complement your spring/summer wardrobe. It was great to see We Are Handsome open the show.

My highlight for the event was the Akira section for the Mercedes Benz Fashion Week trends show. A myriad of colour, designs with an Asian influence and the runway mimicking a busy city street in Hong Kong.

MYER 2012 Spring Summer Launch

Australia's department store Myer launched the Spring/Summer collection with the runway reflecting the brands style for the season. With ropes surrounding the runway we could feel the tribal influence from the South African safari landscapes, which was the backdrop to the seasons look book. Great red carpet style and designer pieces taking over the runway has created a buzz around Myer as the new season pieces arrive in store.

My Red Carpet Favourites

On the Runway

David Jones Spring Summer Launch

A runway always fills me with anticipation and excitement, as did the David Jones spring/summer launch. The sleek event portrayed the fashionable summer lifestyle for the Australian climate.

Red Carpet

The Runway

The David Jones campaign imagery I see on bus stop banners around the city showcase both the beauty of Miranda Kerr and the David Jones summer pieces. These images shot at one of Australia's great beaches of clear blue waters and whites sands, make me want to get a new cozzie and head to the beach.

images from here